Article Marketing

Another easy way of gaining both backlinks and traffic, article marketing is more powerful than many first realize. In fact, some people use it solely for the backlink value, and by doing so, are ignoring a potentially incredible source of extremely targeted traffic.

On the whole, the entire process of article marketing could be summed up by describing it as writing an article, and submitting it to article directories.

By including a link of your choice in the ‘resource box’, you will be gaining back links.

However, if it is to be a true source of traffic, then there is much more to the process than simply that. Firstly, the article must be keyword targeted, just like your content, in order to enable people to find it.

Apart from that, the article itself must be a ‘presell’ of your website, albeit in a non-promotional way. Good articles for submission are those that relate to the content of your website, and guide the reader to the resource box which would contain a call to action.

It is here that the article culminates its usefulness, and the call to action should be convincing, and supply the reader with a good reason to want tovisit your website.
Note: To further get readers to visit your article, some basic promotion of it through social bookmarking, could help it rank higher and thus increase the traffic flow.

One argument regarding article marketing is that it is a ‘short term’ solution, which basically requires you to submit content to a third party website as opposed to building up your own. While this is very true, at the same time, it is a way that you can tap into the already-high page rank and reputation of article directories.
What you end up with is a high-up search result that basically advertises your website, which is not too shabby at all.