PPC Classroom 2.0

Hal Varian On The Google Ad Auction

Google adwords quality score can become a major issue with your ROI, this video featuring google’s Hal Varian is a great research tool in dealing with the dreaded quality score!

Googles Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you on Google.com for [...]

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