PPC Classroom 2.0

Increase Targeted Website Traffic Part 3

Search engine optimization seo is imperative when trying to increase targeted website traffic, the more website traffic the better, so one obvious way to increase website traffic, is to work on SEO, the better your search engine optimization seo and website promotion, the better quality website traffic you will get. Getting the best keywords for your website is the first step!

Creating Keyword Rich and SEO-d Content

Once you have a list of keywords, all that remains is to insert them into your content creation. Now, this does not mean you should ‘stuff’ them in as much as possible, because at the end of the day the traffic that you’re getting will be in the form of actual people, who probably won’t respond too well to illegible ‘stuffed’ keyword content.

Widely accepted by both search engines and people is the common 1% to 3% keyword density rule. All that means is that you should, for each keyword, have between 1 to 3 appearances per 100 words. If it is a particularly ‘long’ keyword, then limiting it to 1 or 2 is more than enough really.

Fairly effective as far as formulas go is the idea of having the presence of 1 ‘short’ keyword and 2 ‘long’ keywords per article or piece of content.

As soon as search engines latch on to these keywords, you’ll at very least have your website appearing in the right ‘target’ bracket. So, all that would  remain is to actually start scaling the pages until you appear as close to the top of the search results as possible.

For SEO purposes, while meta-tags are largely unused nowadays, it still is a good idea to have them in there, just in case. Title tags and description tags in particular are important, with keyword tags of lesser value, but still occasionally relevant.
Realistically, it never hurts to cover as many bases as possible as far as SEO is concerned.

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